How It Works

From your data to the consumer's hand.

Two products. Two data layers. One QR code.

BluePrint™

Your story. Your depth. One QR code.

BluePrint™ is how consumers see your work. Start with your farm story. Add product-level data when you're ready. Everything lives behind a single QR code on the pack.

Farm Level

Your farm story

Set once. Applies to every product in your range.

  • Farm name and location
  • Farm video
  • Photo gallery
  • Founder or farm manager quote
  • Origin map
  • Certifications
  • Species and farming method

Product Level

Your product data

Set per SKU. Add as many or as few as you like.

  • CO₂e per kg
  • FIFO ratio
  • Feed certification and sourcing
  • Production journey
  • Processing location
  • Harvest date
  • Stocking density
  • Welfare practices

One farm profile form. One SKU form per product. Blue. structures, verifies, and writes everything.

BlueScore™

A verified rating on the pack.

BlueScore™ takes your BluePrint™ data and turns it into a single A-F rating. Like Nutri-Score, but for how fish was farmed. Printed directly on packaging.

Verified

Calculated directly from your BluePrint™ data. Every input is structured and checked.

Simple

One letter grade. A-F. Consumers understand it instantly at the shelf.

Independent

Open methodology. The same data always produces the same score.

The Experience

What the consumer sees.

A consumer scans your QR code. This is what appears.

BluePrint™
Farm story, product data, certifications, journey.
Back
Your product
Salmon Fillet 400g
Fishfarming Co.. Tromso, Norway
Verified by Blue.
Fully traced. Not yet rated.
Method
Net pen
Open fjord
Species
Atlantic Salmon
ASC GlobalG.A.P. IFFO RS
See full farm story
Producer data. Verified by Blue.

Product home

Product
Environmental data
CO2e / kg
3.1kg
vs 4.2kg avg
FIFO ratio
0.8
Below avg
Wild fish per kg farmed
0.0avg 1.23.0
Production journey
Farm
Harvest
Processing
You
Welfare
ASC Certified
Stocking
18kg/m3
Producer data. Verified by Blue.

Environmental data

Product
Farm video / photo gallery
Fishfarming Co.
Tromso, Norway
"We've farmed this coastline for 26 years. The water here is the coldest and cleanest in the region."
Farm location
Fishfarming Co. Tromso, Norway
Certifications
ASC GlobalG.A.P. IFFO RS
Producer data. Verified by Blue.

Farm story

BluePrint™ + BlueScore™
Full data plus verified A-F rating.
Back
BlueScore™
B
Salmon Fillet 400g
Fishfarming Co.. Tromso, Norway
Verified by Blue.
GOOD. Score 77/100
Feed impact
B
Emissions
C
Stock status
B
Welfare
B
Farming
C
See full breakdown
Producer data. Verified by Blue.

Product + score

Score
Score breakdown
B
Feed impact
FIFO 0.8. 48% byproduct. IFFO RS
C
Emissions
3.1kg CO2e/kg. Near category avg
B
Stock status
Not overfished. ICES 2024
B
Animal welfare
ASC certified. 18kg/m3
C
Farming method
Net pen. Open fjord
A-F scale
A
B
C
D
F
Producer data. Verified by Blue.

Score breakdown

Breakdown
B
Feed impact. Grade B
Contributes to overall BlueScore™
Feed detail
FIFO ratio
0.8
Grade B threshold
Byproduct
48%
Above 40% = B
Feed certification
IFFO RS Certified
International fishmeal and fish oil standard
What this means
Less than 1kg of wild fish was used to produce 1kg of farmed salmon. 48% of fish ingredients came from processing byproducts.
Trace the Blue.
Producer data. Verified by Blue.

Feed detail + score

The Timeline

Live in days, not months.

1

Sign up

Day 0

2

Submit your data

Days 1-3

3

Blue. builds and verifies

Days 3-8

4

QR codes delivered

Day 10

This timeline covers BluePrint™. Producers adding BlueScore™ may need additional time beyond day 10.

Ready to start?

Tell us about your products. We'll show you exactly how Blue. works for your operation.

Talk to us